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DREAM WORKSPACE

A com­mis­sion to mas­ter­mind the brand identity and show suite interior design for a new creative workspace hub. After pur­chas­ing a business park in leafy West London, the client Dunmoore got to work on big plans for the site and brought us in to help them re-invent it as The Wireless Factory.

DREAM WORKSPACE

A com­mis­sion to mas­ter­mind the brand identity and show suite interior design for a new creative workspace hub. After pur­chas­ing a business park in leafy West London, the client Dunmoore got to work on big plans for the site and brought us in to help them re-invent it as The Wireless Factory.

SHAPING THE BRAND

The client had come up with the moniker The Wireless Factory because of the build­ing’s origins as an old Roberts Radio spare parts factory. We used this as a spring­board, shaping the new brand around a cool retro-styled logo, inspired by the iconic design of old fashioned radios.

The branding came to life with a vintage colour palette, incor­po­rat­ing a cool inky dark deep blue and burnt orange.

SHAPING THE BRAND

The client had come up with the moniker The Wireless Factory because of the build­ing’s origins as an old Roberts Radio spare parts factory. We used this as a spring­board, shaping the new brand around a cool retro-styled logo, inspired by the iconic design of old fashioned radios.

The branding came to life with a vintage colour palette, incor­po­rat­ing a cool inky dark deep blue and burnt orange.

HOUSE STYLE

We developed a playful style of illus­tra­tive typog­ra­phy to tell The Wireless Factory story. Playing up the workspace hub’s creative cre­den­tials.

HOUSE STYLE

We developed a playful style of illus­tra­tive typog­ra­phy to tell The Wireless Factory story. Playing up the workspace hub’s creative cre­den­tials.

SPREADING THE WORD

We launched the brand by sending out a series of postcards to local media, busi­ness­es and agents. To tie in with the vintage brand feel, they were printed on recycled and textured kraft paper. Since no brand pho­tog­ra­phy had been shot at this early stage, we decided to introduce the brand using pure graphics, as a teaser of the cool things to come. The postcards went out in sleek black envelopes with a subtle Wireless Factory logo pinned to the corner.

SPREADING THE WORD

We launched the brand by sending out a series of postcards to local media, busi­ness­es and agents. To tie in with the vintage brand feel, they were printed on recycled and textured kraft paper. Since no brand pho­tog­ra­phy had been shot at this early stage, we decided to introduce the brand using pure graphics, as a teaser of the cool things to come. The postcards went out in sleek black envelopes with a subtle Wireless Factory logo pinned to the corner.

THE SHOW SUITE

Our interiors team set about styling the Show Suite, a large unit, bathed in natural light from floor to ceiling warehouse style windows. Our design concept fused tailored indus­tri­al furniture and finishes, softened by a touch of timeless, mid-century charm to reflect the retro branding. 3D standees and glazing graphics brought the brand’s playful typo­graph­ic style centre stage within the physical space.

THE SHOW SUITE

Our interiors team set about styling the Show Suite, a large unit, bathed in natural light from floor to ceiling warehouse style windows. Our design concept fused tailored indus­tri­al furniture and finishes, softened by a touch of timeless, mid-century charm to reflect the retro branding. 3D standees and glazing graphics brought the brand’s playful typo­graph­ic style centre stage within the physical space.

We zoned the suite into distinct social, dining and hard-at-work desk spaces to inspire tenants in how they could create an exciting studio style envi­ron­ment for their company. With sourcing and styling complete, we added a final layer of acces­sories before shoot day, capturing a range of beautiful images for the brand gallery.

We zoned the suite into distinct social, dining and hard-at-work desk spaces to inspire tenants in how they could create an exciting studio style envi­ron­ment for their company. With sourcing and styling complete, we added a final layer of acces­sories before shoot day, capturing a range of beautiful images for the brand gallery.

The informal reception area was given a Run For The Hills per­son­alised touch, with a hand-drawn chalk board illus­tra­tion greeting guests with a warm welcome.

The informal reception area was given a Run For The Hills per­son­alised touch, with a hand-drawn chalk board illus­tra­tion greeting guests with a warm welcome.

GRAPHICAL GLAZING

Our creative typog­ra­phy adorned the windows of the Show Suite, wrapping around the entire unit. Graphic decals were also applied to windows of other units available to let around The Wireless Factory. Infusing the new branding across the whole site, creating impactful and eye-catching displays to draw people in.

GRAPHICAL GLAZING

Our creative typog­ra­phy adorned the windows of the Show Suite, wrapping around the entire unit. Graphic decals were also applied to windows of other units available to let around The Wireless Factory. Infusing the new branding across the whole site, creating impactful and eye-catching displays to draw people in.

We incor­po­rat­ed vintage out-of-copyright pho­tog­ra­phy to add to the nostalgic retro feel, jux­ta­pos­ing them with a punchy modern design style to create something original and fresh with the feel of yes­ter­year.

We incor­po­rat­ed vintage out-of-copyright pho­tog­ra­phy to add to the nostalgic retro feel, jux­ta­pos­ing them with a punchy modern design style to create something original and fresh with the feel of yes­ter­year.

Some of the glazing graphics were designed exclu­sive­ly for the show unit. Others reflected stylistic content and imagery from the branding and website to reinforce the new identity.

Some of the glazing graphics were designed exclu­sive­ly for the show unit. Others reflected stylistic content and imagery from the branding and website to reinforce the new identity.

THE WEBSITE

We brought The Wireless Factory to life with a cre­ative­ly designed WordPress website. Featuring image galleries, inter­ac­tive maps, transport links and down­load­able floor plans of available units.

VIEW WEBSITE

MAPPING ISLEWORTH

We designed an inter­ac­tive, illus­trat­ed map of the local area, exploring inter­est­ing places to visit in and around Isleworth, offering insider tips to potential tenants about good spots for a lunch break and places to invite clients for an after-work dinner or drinks.

MAPPING ISLEWORTH

We designed an inter­ac­tive, illus­trat­ed map of the local area, exploring inter­est­ing places to visit in and around Isleworth, offering insider tips to potential tenants about good spots for a lunch break and places to invite clients for an after-work dinner or drinks.

It was important to put Isleworth on the map, a little known leafy corner of West London. So our design high­light­ed the great transport links, con­nec­tions, and proximity to motorways and Heathrow airport. Not to mention its riverside location.

It was important to put Isleworth on the map, a little known leafy corner of West London. So our design high­light­ed the great transport links, con­nec­tions, and proximity to motorways and Heathrow airport. Not to mention its riverside location.

ADDING SOME QUIRK

The website dug deeper into Isleworth’s rich history:

The fact that TV legend Sir David Attenborough was born here, champion of the natural world and owner of the most soothing voice on TV. And that St John’s Road railway bridge is one of the most bashed in Britain. Where more than 19 decep­tive­ly tall vehicles came a cropper between 1990 and 1996. And where, in 2015, a double decker bus ripped its roof clean off (no one was hurt, luckily). It is also the place where England’s first edible, cul­ti­vat­ed straw­ber­ry was bred and exhibited by a man called Michael Keen, in 1806.

ADDING SOME QUIRK

The website dug deeper into Isleworth’s rich history:

The fact that TV legend Sir David Attenborough was born here, champion of the natural world and owner of the most soothing voice on TV. And that St John’s Road railway bridge is one of the most bashed in Britain. Where more than 19 decep­tive­ly tall vehicles came a cropper between 1990 and 1996. And where, in 2015, a double decker bus ripped its roof clean off (no one was hurt, luckily). It is also the place where England’s first edible, cul­ti­vat­ed straw­ber­ry was bred and exhibited by a man called Michael Keen, in 1806.

CLEARLY SIGNPOSTED

We also created signage and way-finding to boldly introduce the new brand, guiding people into and around the site. We also subtly included the business park’s former name on the main sign, to help the Postman with the tran­si­tion.

Services used

Brand Identity
Logo Design
Animation
Website Design
Brochure Design
HTML Emailers
Illustration

Workspace Design
Branding
Graphic Design
Copywriting
Exterior graphics & Signage

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