We were appointed to develop the brand identity for Avonside, a bold regeneration project breathing new life into a former dairy factory on the banks of the River Avon in Wiltshire. The ambitious mixed-use scheme, led by visionary developers Create, aims to reinvent the idea of the workplace — transforming the site into a creative and cultural quarter.

The concept blends modern co-working with destination retail and hospitality, welcoming everything from artisan bakeries and farmer’s markets to microbreweries and street food. Avonside isn’t just somewhere to clock in — it’s somewhere to gather, create, collaborate and unwind.

We crafted a flexible visual identity system for Avonside, rooted in its location and industrial heritage but designed to evolve as the development unfolds. The logotype comes in multiple variants, each paired with a warm retro-meets-modern colour palette. A stylised line motif nods to the meandering River Avon, while a striking geometric illustration brings together key elements of the site — its architecture, riverside setting, and roots as a working dairy.

We rolled out the brand across signage and exterior hoardings, alongside designing a clean and engaging website to bring the vision to life and share development updates. The resulting identity feels grounded yet forward-looking — an authentic platform for the new community that will take shape at Avonside.