Red Dog is an American Barbecue restaurant brand in the UK which takes culinary inspiration from the deep south, specialising in slow roast cuts of meat over fire pits utilising a traditional smokers, in order to recreate the authentic cooking process.
Tasked with re-designing their website to reflect the brand’s values, and conveying the dark smoky atmosphere of eating true American barbecue, we created a new look that transports the website visitors to Red dog’s unique Universe.
The design inspiration for this project came from early 1900’s, taking cues from newspapers, advertising and signage from this period in American history, particularly the Prohibition Era. We evolved Red Dog’s brand, creating graphic assets to support the brand’s new look. This included a mysterious dog mascot to be used as a badge or as a secondary logo, paired with vintage typography as well as creating a humorously menacing illustration for their legendary Hot Wings Challenge.
Join our private email club if you want to receive our occasional newsletter, with the latest info on exhibitions, art collections, special offers and what we’ve been up to:
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.