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louie's hot chicken, logo

Welcome to Nashville, Tennessee

Louie’s Hot Chicken is the sister brand of Red Dog, serving fried chicken doused in a sauce spiced with cayenne pepper and brown sugar — a spe­cial­i­ty of Nashville.

We were tasked with refresh­ing the brand and re-designing their website to reflect it’s authentic American. Taking inspi­ra­tion from American Football and Baseball team mascots, we created a classic, bold logotype and chicken motif. The colour palette and illus­tra­tions (by Kate Philipson) follow the same con­tem­po­rary fast-casual US aesthetic and add character to the brand identity.

louie's hot chicken, logo
louie's hot chicken, menu
louie's hot chicken, business cards, sticker
louie's hot chicken, stickers

Services Used

Branding
Illustration
Web Design

After Effects
Motion Graphics
Packaging