Bedford Heights

A striking new identity for an iconic modernist landmark

We created a fresh new identity for Bedford Heights, a landmark business campus with deep roots in innovation. Once home to Texas Instruments, its modernist architecture became the design cue for a confident, clean-cut logotype and brand language. Inspired by the sharp lines of the building and its optimistic, energetic spirit, we rebranded Bedford Heights for the next generation of business leaders.

Visual Identity and website

Branding

Workspace

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Bedford Heights

Branding

Workspace

Here is the rebranding Bedford Heights — a sprawling 200,000 sq ft modernist landmark with a unique history. Originally designed by architects from Dallas, Texas, the complex was once home to tech giant Texas Instruments and built to withstand cyclones.

Our new identity taps into those Texan roots. The bold bison logo, with its origami twist, is a fresh symbol of strength and ingenuity. The colour palette is a radical departure from the original corporate blue — replaced by a zingy lime green, cool grey and crisp white to inject energy and modernity.

The new brand has now been rolled out across the entire site and marketing collateral. We created everything from agent marketing packs to bold new wayfinding, exterior signage and conference graphics. A standout feature is the 30-metre bespoke wall mural we designed for the conference centre — a celebration of famous inventors and original thinkers.

The rebrand culminated in a full site photoshoot to document the transformation, and a brand-new WordPress website, which we designed and built in-house, bringing together all of the design elements and showing off the new Bedford Heights in its best light.

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