The studio is currently working on the concept design for the complete remodelling and refurbishment of the entrance and lobby of a landmark Art Deco inspired apartment building in W1 on University Street, just off Tottenham Court Road.
The 3D visuals below show work in progress on our vision for a brand new entrance, with refurbished front steps, custom designed balustrades and a dramatic new circular-sliding antique bronze revolving-style door. Paramount Court and the adjoining
Paramount Theatre (no longer in existence) were designed by the firm Verity & Beverly.
The Paramount Theatre (no longer in existence)
Paramount Court, W1 (today)
Our new front entrance will replace the current foyer front doors, believed to have been installed circa 1970, which are showing their age badly and not befitting the heritage of this building.
As part of the project, we will be preparing the Planning Permission Application to replace the current entrance with a statement new set of doors which hark back to the design as installed by the original architects, as an acknowledgement of the building’s Art
Deco, Streamline Moderne heritage.
Location of Paramount Court in the Bloomsbury Conservation Area (circled on the map)
Original architect plans showing two revolving doors (unfortunately no photographs remain of the original entrance)
Who we are
Run For The Hills is a London-based creative design house that exists in the space where graphics and interiors meet.