1.0Run For The Hillshttps://runforthehills.comChrishttps://runforthehills.com/author/chris/What comes first, the brand or the interiors? - Run For The Hillsrich600338<blockquote class="wp-embedded-content" data-secret="ufDMpK4O1l"><a href="https://runforthehills.com/what-comes-first-the-brand-or-the-interiors/">What comes first, the brand or the interiors?</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://runforthehills.com/what-comes-first-the-brand-or-the-interiors/embed/#?secret=ufDMpK4O1l" width="600" height="338" title="“What comes first, the brand or the interiors?” — Run For The Hills" data-secret="ufDMpK4O1l" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); /* ]]> */ </script> https://runforthehills.com/wp-content/uploads/2023/11/bespoke-fabric-pattern-small.jpg12001001For us neither the brand nor the interiors come first, we concept them both at the same time. This simultaneous approach assures consonance  between the two. It is also quicker for the client who would otherwise have to do things consecutively (going to a branding studio first, to then take the brand to an interior design or architect company, who might have different agendas). And time is often of the essence when it comes to making the best use of rent free periods.