We were tasked by V7 with naming and then creating a brand identity for their new devel­op­ment, an old transit shed on Welshback in central Bristol. We gave the devel­op­ment an edgy urban feel, with a mono­chrome palette with a zingy flu­o­res­cent green, that would appeal to our target demo­graph­ic without alien­at­ing a wider audience.

The building is steeped in history, situated on the river­front and was once used as a transit shed. We created a series of montages that are central to the brand identity, featuring images of the trows (sail boats that once brought good along the river from Wales). We named it (THE) DOCK HOUSE, a solid name that strikes a chord with the history of the city, and more specif­i­cal­ly the centuries-old function of the waterside site.

The Dock House is industrial-chic workspace with a laidback Bristol vibe that is a million miles away from a stuffy corporate office.

The indus­tri­al feel of this vibrant and inviting office space echoes Bristol’s maritime history. Its open-plan design and impres­sive view over the glis­ten­ing Floating Harbour make it the perfect envi­ron­ment to think, connect and grow.