We designed the interiors for a three-bedroom show apartment at Camden Goods Yard for St George, blending layers of bespoke detail and relaxed glamour to create a home with a true sense of place. Our design channels the raw energy of Camden Town, the boho charm of Primrose Hill, and the leafy calm of nearby Regent’s Park — a celebration of NW1 and its diverse spirit.

From the moment you step through the door, the narrative is clear. Statement art, custom furnishings and tactile materials come together in a scheme that’s as stylish as it is inviting. A curved velvet sofa, antique mirrors, pop-art Bowie and lenticular artworks reflect the area’s iconic cultural legacy, while walnut and marble dining pieces bring a luxe sensibility to the open-plan living space.

In the hallway, lyrical nods to Camden’s musical history are etched into studded wall coverings and reflected in atmospheric lighting. The bedrooms each have their own personality: a master suite layered in deep textures and Dedar fabrics; a second bedroom with rich timber wallpaper and neon accents; and a third that’s warm and cocooning, with mohair velvet, brass, and gold. The terrace features relaxed teak furniture and a bar cart — perfect for city sundowners.

We styled the space with vintage books, curated accessories and custom artwork by local artist Chinakwe, Dex, and others — all adding depth and authenticity. More than a show flat, the apartment feels lived-in and personal. A home with soul, right in the heart of London.