We were tasked by V7 with naming and then creating a brand identity for their new development, an old transit shed on Welshback in central Bristol. We gave the development an edgy urban feel, with a monochrome palette with a zingy fluorescent green, that would appeal to our target demographic without alienating a wider audience.

The building is steeped in history, situated on the riverfront and was once used as a transit shed. We created a series of montages that are central to the brand identity, featuring images of the trows (sail boats that once brought good along the river from Wales). We named it (THE) DOCK HOUSE, a solid name that strikes a chord with the history of the city, and more specifically the centuries-old function of the waterside site.

The Dock House is industrial-chic workspace with a laidback Bristol vibe that is a million miles away from a stuffy corporate office.

The industrial feel of this vibrant and inviting office space echoes Bristol’s maritime history. Its open-plan design and impressive view over the glistening Floating Harbour make it the perfect environment to think, connect and grow.