We were delighted to be approached by Ning Ma, founder of Mamalan, to refresh the visual identity of her much-loved Chinese restaurant brand. Ning’s mission was to challenge old-school perceptions of Chinese takeaways — shaking off the clichés and reintroducing diners to her family’s style of cooking: fresh, healthy, and full of heart.

No MSG. No grease. Just wholesome, feel-good Chinese food — full of bold flavour, but light, nourishing and beautifully simple. Ning wanted the visual identity to reflect that ethos, with a clean, modern look that felt recognisably Chinese but refreshingly stereotype-free. Something authentic and happy. Organic, but punchy.

Our response was a joyful new visual language, anchored in a friendly, modern logomark that nods to Mamalan’s heritage but feels crisp and contemporary. We paired this with a series of playful graphic patterns inspired by Chinese textile motifs, noodle swirls, and street food wrappers — bold, expressive shapes that can flex across print, digital and packaging with ease.

The colour palette is clean and confident: warm orange for vibrancy, charcoal grey for contrast, and lots of clean white space to let the food — and the brand — breathe. It feels fresh, modern and full of personality, just like Mamalan’s dishes.

We also helped shape the brand’s tone of voice, ensuring it sounded just as friendly and nourishing as the food. Warm, unpretentious and proudly personal — straight from Ning’s kitchen to yours.

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