After working with Verve Properties on Hunt’s Paper Factory, we were delighted to be invited back to help with the marketing campaign for Verve’s latest project, redeveloping a 1950s London block in up-and-coming Brentford into stylish, affordable housing. The imposing building was stripped back and a lot of the original features restored, including re-instating the historical name, The Market Building. The campaign called for a suite of creative materials including a brochure, website, press advertising and design of construction hoardings.
Inspired by the building’s 1950s origins, we created a retro Mid Century style of illustration for the brand identity. Central to the promotional materials was a luxurious 44 page brochure showcasing a bold use of colour and strong graphical shapes which ran throughout all materials created for the campaign. The brochure was printed using highly tactile paper stocks, making it a pleasure to leaf through.
We then moved onto the design and build of a responsive website which brought the content of the brochure to life in a dynamic way. It included detailed views of each individual apartment floor plan available, our illustrative maps, a film about the building and a simple web-form for people to register their interest. Which lots of people did.
To view the site, go to:
The Market Building from Verve Properties.
Graphic Design & Web Design by Run For The Hills.
Creative Director: Chris Trotman.
Lead Designer: Myoung Chung.
Interior Design by Trunk Creative.
Copywriting by Hollie Fletcher.
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