the art of cellar

We created a bespoke series of artworks for Cellar, a café-bar that celebrates good food, great drinks, and even better company. Designed and Illustrated entirely in-house by the Run For The Hills team, the collection includes a playful cast of imaginary urban characters who might frequent the venue — plus a mural-style wallpaper featuring rows of bottles with entirely made-up label designs.

Positioned behind the curved hero banquette that greets you on entry, the mural showcases shelves of fictional bottles — from quirky craft beers to vintage wines and small-batch spirits. Full of local in-jokes and hidden meanings, the piece is peppered with Easter eggs for regulars and members of Kindred, the club above. Some bottles nod to Bradmore House’s Georgian heritage, others to Hammersmith itself or the story behind Cellar. Even founder Anna Anderson’s dog, Chutney, gets his own label — a signature Chardonnay.

The illustrated scenes capture the colourful characters that might pass through Cellar — from local dandies to dogs and cats, all eating, drinking, and making merry. Drawn in bold black ink, the mix of fluid linework and striking silhouettes brings each individual to life with energy and charm, adding a layer of wit and warmth to the space.

These artworks were designed to bring to life the sense of community that is at the heart of Kindred and Cellar.