Creating brands, making murals

The Logo

Every Coppa Club branch has its own unique illustrative logo lock-up, as per the brand guidelines developed by Without Studio. And so, for the Guildford Townhouse, we thought it only fitting to take inspiration from it’s tailoring heritage. Several ideas were mocked up to reference the architecture, such as the Juliet balconies, the cobble stones, and the decorative elements on the facade, however, we settled on a pair of tailor’s scissors intertwined within sewing tape, as it was not only simpler and more satisfying aesthetically, but it also sat nicely within the family of Coppa Club logos.

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This logo was initially drawn in Procreate before being perfected in Adobe Illustrator, and can be found on window decals, projecting signs, the website, social media and printed collateral, such as the menus.

The Mural

Commissioned to create a bespoke hand painted mural for the stairwell, we designed an abstract piece that weaves its way up the three distinct floors of the venue. Since this was a collaborative project, colour and composition of the mural were considered in a way that complements the furniture and finishes of the interior, whilst also being bold enough to stand out as an art piece in it’s own right. Starting on the ground floor, neutral tones gradually rise to the club lounge on the second floor where the colour deepens with a peachy pink, followed by lively rich blue accents that are introduced before your arrival at the ambient cocktail bar.

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The Mega-Brush

In order to paint the mural, we constructed our very own brush, which we fondly referred to as “The Mega-Brush”. This brush was comprised of several different size brushes nailed to a meter long piece of plywood. We then made an additional two brushes so that we could paint multiple sections of the stairwell in one day, rather than having to sit and watch the paint dry…

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This weaving pattern not only deepens in colour, but also density. On the ground floor, waves are more spread out, to match the morning cafe atmosphere, but become more tightly packed as you rise, leaving next to no exposed wall as you approach to the cocktail bar; signalling moving into the night. Centrally to this piece is a glass elevator that takes you between the floors, encircling you in the mural as you rise.

Check out our final mural here.