Why photoreal CGIs matter

by 
Colin Edwards

WHY CGIs

When you’re in full swing of a project, and you’re being bombarded with decisions to make and costs to pay, it can often feel like you’re being swindled into paying “bolt-on” fees. But when it comes to CGIs, we know that they’re not only useful, but essential.

 READING BETWEEN THE LINES

CAD elevations are great, and sometimes that’s enough for the client to really see the interiors. But often they find it hard to visualise the space and harder to make design decisions with confidence. So CGIs are a great way of showing exactly what you will get, how it all works together. Materials can be swapped, scales can be adjusted, furniture can be re-arranged, and so on. CGIs help speed up the process and make decision-making a whole lot easier.

NO FUNNY BUSINESS

Secondly, CGIs also show the contractor the exact level of finish they are being asked to sign off on. Meaning they can’t hide behind the elevations, which don’t show the finer details. Everyone gets a betterunderstanding of what the end result will look like, and everyone is on the same page.

SELLING THE DREAM

Finally, CGIs can be really useful to property agents whowant to lease the space before it’s finished. And for restaurateurs to create a PR buzz ahead of the launch. They can be used to create a tangible andmemorable visual that the public can easily imagine themselves living / working/ eating in.

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May 22nd, 2025