We have been busy working on the new brand identity for Bedford Heights, a whopping 200,000 ft2 cylcone-proof complex that was built to a blue print by architects from Dallas, Texas.
Our new Bison logo takes inspiration from the building’s Texan roots, with an origami twist.
A brave departure from the original corporate blue, a fresh zingy makeover using lime green, dusky grey and white as the core brand palette.
The brand is now being rolled out across all marketing collateral. We’ve designed packs to aid the estate agents renting out workspace, as well as conference banners, wayfinding and signage.
We had a lot of fun transforming the conference centre with a 30 metre bespoke wallpaper, featuring famous inventors and thinkers.
Once all of our brand assets, artwork and in-venue graphics had been created, the project culminated in a photoshoot on site to capture the complex’s ongoing design transformation. All of the creative work compiled during the project was then used in the creation of a new website. Which we built and designed in WordPress.