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Flat iron hammersmith outside menu surrounded by lots of plants.
Bone shaped outside metal door handle
Flat iron Hammersmith restaurant interiors with lots of green indoor plants.

Flat Iron

Flat Iron — the home of remark­able steak for everyone — approached us to design one of the much-loved brand’s new venues in Hammersmith. It was such fun to put our spin on a Flat Iron restau­rant. Our interior design is designed to com­ple­ment the backdrop of inspired creative planting, amazing free popcorn and post-meal ice cream which Flat Iron has become famous for.

Indoor neon light in a warm red colour surrounded by lots of indoor plants
free popcorn machine against a green wall with warm lighting

Hammersmith’s name dates from 1294: from ‘Hammer’, ‘Smithy’ and ‘Forge’ and Ironmaster William Turner created a thriving foundries industry in the 1800s. We used this as our concept inspi­ra­tion for Flat Iron’s new venue in Hammersmith, infusing our design scheme with details tying nicely back to the area’s rich black­smith history and folklore.Including adding ironwork details to our bespoke joinery designs: from the dec­o­ra­tive chains and studding details on the main bar to detailing on the ban­quettes, screens, shelving and stair­cas­es, accenting them with meshwork, forged brackets and exposed ironwork.

reeded glass water stand and popcorn machine
Custom made murano glass pendants and booths surrounded b warm overhead lighting, indoor plants and exposed brick walls
comfy corner restaurant table banquette
exposed brick cosy lighting over long table
resturant interior with leather booths and warm lighting and candles
Bar with wine and glasses with barstools with Iron work and chunky timber.

The raw blackened metals in the scheme are softened and warmed by honest, simple finishes including chunky timber panelling and furniture, a rich green paint palette, warm-toned marbles, patterned tiling and a layered mix of uphol­stery textiles. For our fitted banquette seating we have used a mixture of rich leathers and tactile weaves, finished with artisanal stitching details and glazed privacy screens. Our dec­o­ra­tive lighting design scheme is a mix of indus­tri­al metal and prismatic glass pendants and wall lights, mixed with found items, vintage fixtures and col­lec­tions in beautiful murano glass as well as coloured metal factory vintage shades above the bar. Working with the lighting designer to create a warm, atmos­pher­ic glow within the space playing with light, shade and reflec­tions.

Banquette with leather upholstery with warm lighting, exposed bricks and lots of plants.
Grey Banquettes with table, blackboard with menu on the wall.
Table setting with mirror with menu options written on it, cosy lighting.
wood banquette with textured upholstery, wood table with menu
Resturant table setting with Flat Iron cleaver, fork and menu.
Table with vintage glass lamp decor with moody lighting
Banquettes and set tables with vintage murano wall lights

Our design scheme also inte­grates many of Flat Iron’s signature interior design DNA, including their iconic decon­struct­ed awning, exposed copper piping and vintage inspired tiling, as well as seeking to reveal raw wall and ceiling finishes within the venue. Carrying on the Flat Iron tradition, we have looked to design a warm, welcoming space full of textural panelling, inter­est­ing finishes and salvaged vintage acces­sories, the perfect spot for atmos­pher­ic friends and family gath­er­ings. Our interior design is set against a backdrop of inspired creative planting which Flat Iron has become famous for.

Table with Vintage glass table lamp decor with moody lighting

Interior Design by Run For The Hills
Planting by Palais London
Lighting Design by LightsOn
Photography by Jo Ritchie Photo

Bathroom sink with mirrors and stylish green tiles on the wall and patterned tiles on the floor