Here is our interior makeover of Kindred (see our brand makeover here), the Hammersmith-based members’ space set within the Grade II listed mansion Bradmore House. The new look was devised for the relaunch of the club’s mem­ber­ship post-lockdown, to provide locals with an inspiring and relaxing home to rebuild their work and social lives. The newly styled Kindred is relaxedly glamorous and offers a very warm welcome to returning and new members.

We were delighted to be asked to dream up exciting new layers of interior styling for Kindred’s re-opening. The initial fit out by Studioshaw was great with a dramatic brass cocktail bar and raw, exposed finishes playing against the his­tor­i­cal backdrop. So we focused our concepts on adding yet more heart and soul to the dec­o­ra­tive scheme, creating newly styled spaces for members to mingle safely across the floors, with a stylish col­lec­tion of new furniture, tactile rugs, room divides and custom-designed ban­quettes.

The main focal point of the first floor space is the beautiful crackling real fire set up high on the wall, which we didn’t change at all. But we decided to extend and celebrate this hero view across to the stage area. By adding floor to ceiling highlight antique mirrors as a backdrop to the grand piano, with clustered stacks of vintage ampli­fiers and speakers and a ‘Kindred Live’ light box sign, sign­post­ing the venue’s upcoming series of per­form­ers and musicians.

Our design team set about seg­ment­ing the huge open plan space into defined new corners for working, social­is­ing and taking advantage of the club’s extensive food and drink menu. Creating new pockets for members to claim as their own safe space. Then working up the design scheme concept and palette; fash­ion­ing an unashamed­ly colourful mix of tactile uphol­stered seating, wood and metal tables, layered acces­sories and lush botan­i­cals. We also darkened some walls in the main space to create a bar-fly mood by night.

The Club’s first floor is home to the hero brass and marble cocktail bar and events stage; a stylish space for people to work and rest by day and to kick back and connect by night. Run For The Hills’ core brief was to create newly zoned areas for day through night cocktails, drinks and dining, as well as socially distanced com­fort­able lounge areas for afternoon coffees, laptop use, one-on-one meetings and solo spots for work calls. 

The second floor ‘Salon’ has been re-styled as a more zen, airy space, where we opted for colours of nature; warm timbers, greens and neutrals, keeping the space fresh. Greezn velvet high sofas and dining tables can host larger groups and pairs for dining, drinks, and group-working. Into the adjoining Library, a favourite member space for co-working and reading, we added a central hub by the beautiful fireplace with textured rugs and vintage black leather and brass studded Chesterfields.