Tim not Jim is the Creative Partner of a cutting edge Digital Creative Agency based in Silicon Roundabout in East London. He lives close by in a loft apartment overlooking the canal on Kingsland Road. We designed his company’s work space, and were then commissioned to design Tim’s home. Which needed to be as quirky and cool as the man himself.

We set about the design and styling of the split level apartment, bringing together a gorgeous mix of vintage and modern design, including mid century originals and the best in cutting edge design. Check out the flying pooch, sourced from the Last Tuesday Society in Hackney. He was a much-loved sheepdog in the Peak District and his owner not only donated him for taxidermy-ing but he also donated the Pheasant feathers to let him fly for eternity…

The white minimalist open-plan kitchen is presided over by a giant art gallery photograph sourced from Philips De Pury, stretching from the living and dining area all the way up to the triple height mezzanine and master bedroom above.