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Brighton-based plant pio­neer­ing restau­rant Purezza approached us to help with their brand identity and new interior fit out.

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Brighton-based plant pio­neer­ing restau­rant Purezza approached us to help with their brand identity and new interior fit out.

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We redesigned the logo, a hand-drawn script style more fitting to the healthy organic origins. We suggested a simple hand-painted finish on the restau­ran­t’s exterior.

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We redesigned the logo, a hand-drawn script style more fitting to the healthy organic origins. We suggested a simple hand-painted finish on the restau­ran­t’s exterior.

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We worked up ideas for vegetable decals for use on glazing and walls.

We worked up ideas for vegetable decals for use on glazing and walls.

Purezza-vegan-interior-design-branding-cool-restaurant-pizza-brighton-food-oven
Purezza-vegan-interior-design-branding-cool-restaurant-pizza-brighton-chef-cooking
Purezza-vegan-interior-design-food-branding-cool-restaurant-pizza-brighton-dining

The brand came alive as it was used across uniforms and the newly installed pizza oven.

The brand came alive as it was used across uniforms and the newly installed pizza oven.

The floor was replaced with sterling board, which was then painted in geometric patterns using colours from the newly formed brand palette.

The floor was replaced with sterling board, which was then painted in geometric patterns using colours from the newly formed brand palette.

We designed a wall mural using veg­eta­bles in the classic ‘butcher’s cut’ style, and suggested lo-fi lighting instal­la­tions with pizza cutters.

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We designed a wall mural using veg­eta­bles in the classic ‘butcher’s cut’ style, and suggested lo-fi lighting instal­la­tions with pizza cutters.

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We sourced vintage pizza paddles to adorn the walls, and planters under the bulk lights that were then arranged at different heights to suggest growing flowers.

We sourced vintage pizza paddles to adorn the walls, and planters under the bulk lights that were then arranged at different heights to suggest growing flowers.