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Brighton-based plant pioneering restaurant Purezza approached us to help with their brand identity and new interior fit out.

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We redesigned the logo, a hand-drawn script style more fitting to the healthy organic origins. We suggested a simple hand-painted finish on the restaurant’s exterior.

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We worked up ideas for vegetable decals for use on glazing and walls.

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Purezza-vegan-interior-design-food-branding-cool-restaurant-pizza-brighton-dining

The brand came alive as it was used across uniforms and the newly installed pizza oven.

The floor was replaced with sterling board, which was then painted in geometric patterns using colours from the newly formed brand palette.

We designed a wall mural using vegetables in the classic ‘butcher’s cut’ style, and suggested lo-fi lighting installations with pizza cutters.

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We sourced vintage pizza paddles to adorn the walls, and planters under the bulk lights that were then arranged at different heights to suggest growing flowers.