Judy Joo, the world-renowned Korean American chef, approached us to help with branding and interiors for Seoul Bird, her new restaurant specialising in crispy, double fried, Korean-style chicken.
Taking cues from traditional Korean lattice work for the gantry and the logo, we wanted the brand identity to be distinctive, original and instantly recognisable. In a sea of generic chicken logos from rival food brands, we hope Seoul Bird stands proud, full of character and individuality.
Using a palette of urban blackened steel and burnished brass, with a crackle glazed lava stone counter top in Korean Celadon green, and custom designed tubular lights. The interior design draw inspiration from Korean architectural motifs, giving them a contemporary twist. We gave it a backdrop crafted from concrete Korean-style roof tiles set within metal frames and washed with softly diffused light.
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