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Restaurant Branding Korean Chicken
Branding Design Korean Chicken

Judy Joo, the world-renowned Korean American chef, approached us to help with branding and interiors for Seoul Bird, her new restau­rant spe­cial­is­ing in crispy, double fried, Korean-style chicken.

Taking cues from tra­di­tion­al Korean lattice work for the gantry and the logo, we wanted the brand identity to be dis­tinc­tive, original and instantly recog­nis­able. In a sea of generic chicken logos from rival food brands, we hope Seoul Bird stands proud, full of character and indi­vid­u­al­i­ty.

Using a palette of urban blackened steel and burnished brass, with a crackle glazed lava stone counter top in Korean Celadon green, and custom designed tubular lights. The interior design draw inspi­ra­tion from Korean archi­tec­tur­al motifs, giving them a con­tem­po­rary twist. We gave it a backdrop crafted from concrete Korean-style roof tiles set within metal frames and washed with softly diffused light.

We also created a film for the menu boards. Using just still pho­tog­ra­phy with a clever use of pans, zooms and playing with depth of field to create the illusion of being moving footage. This was an important part of the kerb appeal of Seoul Bird’s stall in Westfield.

Services Used

Logo Design
Graphic Design
After Effects

Menu Design
Motion Graphics