Let’s take a journey back to the way things used to be. To heritage Indian comfort food expertly prepared with fire and smoke…

Khai Khai was slowly cooked over a year and half. Not helped by Covid 19. A great project for us, with both our creative teams working hand in hand, creating the brand and the interiors simul­ta­ne­ous­ly.

Khai Khai’s inno­v­a­tive offering is centred around ‘Smoke play’ reflect­ing the expertise of highly skilful chefs cooking over coals, bringing to mind the shifting inter­ac­tion of darkness, fire and trans­paren­cy. The kitchen team is presided over by cel­e­brat­ed Michelin-starred chef Alfred Prasad and his exquis­ite­ly curated menu charts India’s extra­or­di­nary culinary evolution with its melting pot of dis­tinc­tive regional food tra­di­tions and cultural heritage, a journey back to the way things used to be. These elemental cooking tech­niques inform the food and also helped shape the concept for the brand world. Quirky illus­tra­tions of village scenes, fiery, smokey painted textures and ornate lattice work patterns are central to Khai Khai’s brand DNA, and we weaved them through every brand touch point, from the in venue graphics and art, to the menus on the tables and the website.

Our gor­geous­ly dark and moody bar design for Khai Khai, crafted from antiqued mesh and metal, decorated with burnished studded details. Softly lit from within. With a deep, dark green marble top counter, flanked by leather and antique brass bar stools, finished with a stylish strap detail. The bar is presided over by two of our favourite light features, the Smoke Play tube light and blackened steel light box in the window.

Using some of the illus­tra­tions, patterns and textures we created for the brand, we designed a series of artworks to be displayed through­out Khai Khai’s two floors. A body of work, full of charcoal and smoke, that com­pli­ments the cuisine — legendary dishes prepared over hot stones, coals, wood fires in the rev­o­lu­tion­ary josper or the age-old tandoor oven.

We wanted to add some magic and drama to the interiors, including a corridor flanked with an enormous framed artwork that sits on a bespoke wallpaper opposite some circus style convex and concave mirrors. And a red neon sign with Khai Khai’s ‘Smoke Play’ tagline sits in a the­atri­cal village scene from which coloured smoke is peri­od­i­cal­ly flooded. To make sure that every guest’s visit to Khai Khai is full of memories.