Judy Joo, the world-renowned Korean American chef, approached us to help with branding and interiors for Seoul Bird, her new restau­rant spe­cial­is­ing in crispy, double fried, Korean-style chicken.

Taking cues from tra­di­tion­al Korean lattice work for the gantry and the logo, we wanted the brand identity to be dis­tinc­tive, original and instantly recog­nis­able. In a sea of generic chicken logos from rival food brands, we hope Seoul Bird stands proud, full of character and indi­vid­u­al­i­ty.

Using a palette of urban blackened steel and burnished brass, with a crackle glazed lava stone counter top in Korean Celadon green, and custom designed tubular lights. The interior design draw inspi­ra­tion from Korean archi­tec­tur­al motifs, giving them a con­tem­po­rary twist. We gave it a backdrop crafted from concrete Korean-style roof tiles set within metal frames and washed with softly diffused light.