Creating brands — how to make a mural

21st August 2023/0/0


The Guildford Townhouse

The Townhouse is located on a beau­ti­ful­ly cobbled bustling high street in the centre of Guildford, in the iconic and locally-loved Burton’s building. Set across three floors, the layout is designed so that guests can settle in for the day enjoying a members club-mentality with all-day dining, co-working, drinking and social­is­ing all under one roof. Coppa Club tasked Run For The Hills to use the expertise of both their Interior’s and Graphic’s team to create this wholistic dining expe­ri­ence that was con­sid­ered at every level of detail. In this post, I will run through just how the Graphic’s team went about designing the branding and art.



The Logo

Every Coppa Club branch has its own unique illus­tra­tive logo lock-up, as per the brand guide­lines developed by Without Studio. And so, for the Guildford Townhouse, we thought it only fitting to take inspi­ra­tion from it’s tailoring heritage. Several ideas were mocked up to reference the archi­tec­ture, such as the Juliet balconies, the cobble stones, and the dec­o­ra­tive elements on the facade, however, we settled on a pair of tailor’s scissors inter­twined within sewing tape, as it was not only simpler and more sat­is­fy­ing aes­thet­i­cal­ly, but it also sat nicely within the family of Coppa Club logos.



This logo was initially drawn in Procreate before being perfected in Adobe Illustrator, and can be found on window decals, pro­ject­ing signs, the website, social media and printed col­lat­er­al, such as the menus.



The Mural

Commissioned to create a bespoke hand painted mural for the stairwell, we designed an abstract piece that weaves its way up the three distinct floors of the venue. Since this was a col­lab­o­ra­tive project, colour and com­po­si­tion of the mural were con­sid­ered in a way that com­ple­ments the furniture and finishes of the interior, whilst also being bold enough to stand out as an art piece in it’s own right. Starting on the ground floor, neutral tones gradually rise to the club lounge on the second floor where the colour deepens with a peachy pink, followed by lively rich blue accents that are intro­duced before your arrival at the ambient cocktail bar. 



The Mega-Brush

In order to paint the mural, we con­struct­ed our very own brush, which we fondly referred to as “The Mega-Brush”. This brush was comprised of several different size brushes nailed to a meter long piece of plywood. We then made an addi­tion­al two brushes so that we could paint multiple sections of the stairwell in one day, rather than having to sit and watch the paint dry…




Wrap it up

This weaving pattern not only deepens in colour, but also density. On the ground floor, waves are more spread out, to match the morning cafe atmos­phere, but become more tightly packed as you rise, leaving next to no exposed wall as you approach to the cocktail bar; sig­nalling moving into the night. Centrally to this piece is a glass elevator that takes you between the floors, encir­cling you in the mural as you rise.






The Art

Drawing inspi­ra­tion from the mural, we designed several pieces of art using “Mini-Mega-Brushes” on canvas. We used Titanium White acrylic on a very dark midnight blue back­ground, made from mixing Mars Black with Prussian Blue, so that the bright white would appear to pop from the walls.






A touch of neon

For la pièce de résis­tance, we added a vibrant glow of amber neon to add a dramatic touch to the top floor bar area. We began designing with a couple of hand-drawn sketches before mocking up our designs in Adobe Illustrator, which you can see a sample of below.



Interiors by Run For The Hills

The ground floor is a café, bar and workspace, with a ‘snug’ lounge area perfect for working from, catching up with friends, or simply relaxing. This space is designed to combine the best elements of both a workspace and a café, ensuring guests are com­fort­able whatever their needs. The ground floor rep­re­sents Coppa Club’s classic layout with a vintage inspired timber cafe-bar and a laid-back cosy work space, in a relaxed and stylish interior. Tonal textured walls layered with curated gallery art are illu­mi­nat­ed by bronze picture lights which set the scene on the ground floor for a fresh and inviting all day atmos­phere. Distinct areas are created through a carefully con­sid­ered selection of furniture and bespoke back-to-back banquette seating posi­tioned centrally in the space creating a natural flow between café-bar and workspace.






The middle floor features a brasserie and private dining space, with the brasserie open for all-day dining options, serving every­thing from brunch and lunch through to late-night dining. Open based banquette seating with con­trast­ing rugs and a central antique brass chan­de­lier creates a homely and relaxed feeling to the brasserie floor. The central stone fireplace is framed by a warm timber-stained bookcase with subtle vintage detailing and a vibrant patterned inset wallpaper. Relaxed yet refined furniture is uphol­stered in a com­bi­na­tion of poppy and textural fabrics which is echoed in the bespoke artwork colour palette creating a friendly and informal expe­ri­ence.




The Townhouse top floor boasts a des­ti­na­tion cocktail bar with its own curated cocktail list, created by Coppa Clubs expert mixol­o­gists. Signature blend cocktails and the in-house DJ can be enjoyed from the comfort of the club lounge sofas and cocktail chairs under a dark and moody blue ceiling. The statement copper bar and metal framed arched back bar sets a dramatic yet approach­able backdrop to the cool and con­trast­ing interior colour palette of vibrant pinks, icy blues and ochre yellows.
The club lounge walls are dressed with a feature stone fireplace encom­passed by arched timber mouldings, classic yet con­tem­po­rary bobbin detailing and a wow factor marble wallpaper. These char­ac­ter­ful elements are softened by rich velvet curtains and glows of moody low-level lighting from brass pendants and Murano glass wall lights.





Thank you for your attention!
Interiors & Graphic design by Run For the Hills