How to create a stylish workspace

21st November 2023/0/0

A glimpse inside COAL HOUSE, which launched this Summer. An inspiring and pro­gres­sive workspace in the heart of Cardiff, from developer Create. It’s undergone a stylish industrial-chic refur­bish­ment to give sustainability-conscious busi­ness­es the oppor­tu­ni­ty to thrive in an ultra-green envi­ron­ment, with all the perks.

Our branding brief was to work up the visual brand identity, graphic language and to design a stylish website for prospec­tive tenants.

Central to the creative work was to give the development’s branding an urban sus­tain­able heart, making sure all of the key eco-benefits of the new workspace were prominent on the website and messaging.

For the brand palette, we used a stylish charcoal and green mix, to appeal to the envi­ron­men­tal­ly con­science target demo­graph­ic.

We designed an urban deco graphic language for illus­tra­tions within the brand world, loosely based on the building’s archi­tec­tur­al fen­es­tra­tions, animating a series of these patterns for the website, which were also used on interior archi­tec­ture details. The website is inter­ac­tive, with an unusual side scroll, full of motion graphics and video, bringing the project to life for prospec­tive tenants.

In terms of the building’s physical trans­for­ma­tion, Coal House has a dramatic new dark façade, softened with lush planting and atmos­pher­ic lighting diffused behind the warmth of corten archi­tec­tur­al cladding. The new reception lobby is sign­post­ed by an illu­mi­nat­ed canopy and hero signage beckoning to the airy atrium space within, styled by our interiors team.

“The workspace sector has been con­stant­ly evolving since the pandemic, real estate devel­op­ers need to go above and beyond to attract tenants. Create’s vision and ethos to con­tribute economic, social, and envi­ron­men­tal value shines through their buildings.

We like to approach workspace design and branding with the same creative prin­ci­ples we use to approach hos­pi­tal­i­ty design. Fashioning an envi­ron­ment which kick-starts people’s day with a smile; going beyond the stylish look and feel, filling the space with artistic, discreet brand touches, wrapped up in a super welcoming, inspiring tone of voice and creative signage which might be inte­grat­ed into a custom light fitting or neon sign art piece rather than a standard ‘sign’. Somewhere to enjoy making that amazing first coffee of the day or to catch up with col­leagues for an informal breakfast chat before the day begins.”

Chris Trotman — Run For The Hills Creative Director

The interior design brief was to create a show­stop­ping lounge-style atrium space in Coal House. To infuse the design scheme with eco-stylish touches and an urban twist, but first and foremost to create a warm and inviting, buzzy shared lobby which workers and guests would love to use.

A world away from office recep­tions of the past, the new Coal House entrance lounge is an inspiring shared space for tenants and clients to meet, socialise and col­lab­o­rate. Featuring a help-yourself coffee bar, café seating, com­fort­able lounge areas, Zoom Rooms and bookable meeting space. Using biophilic design prin­ci­ples, the eco-friendly design maximises the sense of light, using a natural materials palette of timbers, organic, tones-from-nature paint shades and textured ceramics, accented by tailored dark metals, refined concrete style flooring and brass-accent dec­o­ra­tive lighting. The lobby lounge feels fresh, crisp and modern, but softened by injec­tions of botan­i­cals and colourful art, giving an informal, stay-for-a-while hos­pi­tal­i­ty feel.