We designed the flagship roastery, coffee shop and restaurant for an artisan coffee brand in China — a vibrant new space built around the theatre of roasting. At its heart is a full-service Probat Roaster, grinding and roasting fresh beans on site every day.

We opened up the floor plan and raised the ceiling to create a sense of volume, exposing ducting and industrial detailing to give the space a bold, urban edge. A bespoke concrete and wood-inlay floor leads the eye through the restaurant to the Roaster, where a dedicated Genius Bar hosts daily sampling and cupping sessions for coffee lovers.

Working hand-in-hand with our graphics team, we created a suite of custom wall graphics and art to bring personality to every corner. We also designed a series of neon signs and illuminated lightboxes for wayfinding, retail display, and to punctuate the space with warm, glowing moments that reinforce the brand’s craft credentials.

The result is an immersive coffee destination where design, theatre and aroma combine to create an unforgettable experience.