We’re usually com­mis­sioned to concept and install our restau­rant design projects, taking care of the technical planning, materials and finishes, FF&E sourcing, pro­cure­ment, build design co-ordination and final styling. But this F&B project was different, for us to deliver an initial concept only, which the Client would then run with, doing his own selection of FF&E, handling all pro­cure­ment, pre-production and over­see­ing the build and final styling himself.

A few pages, here, from our original creative direction pre­sen­ta­tion, setting out the look and feel, materials and finishes, colour palette and FF&E furniture and lighting direc­tions that we were setting for the Client to then run with. Once we’d handed these over, the Client took over and did his own selection of FF&E and worked directly with the Contractors to direct the final look and feel of the restau­rant.

We developed a number of routes before final­is­ing the GA layout plan, which balanced diner comfort at the same time as deliv­er­ing a healthy number of covers, making the most of the space cre­ative­ly and com­mer­cial­ly. Our layout design also showed off the space’s best bits, whilst carefully con­sid­er­ing how it would be used day to day. Technical design drawings were also created for Licensing, Planning, Exterior Signage, Staircase design, WCs and Bar design.

The most central part of our Design Concept was the creative and technical design of the main bar, which greets customers as they descend the stairs. The Client’s first Soho venue, which he’d designed himself, had a small bar and this time he wanted a really standout bar for venue two. With space for customers wanting a spot of cock­tail­ing, but also as a com­fort­able holding space for diners waiting for their table.

We love a chalk­board. But it’s really important how they’re done.

Blacklock’s first restau­rant in Soho, which we hadn’t been involved with, had lots of writings in chalk and lipstick on mirrors and walls. And it was something the Client wanted to retain in the new space. So we kept them in our initial concept design but stylised them to be more edgy and proposed that one of our artists could hand paint them in situ to make them feel lo-fi and casual, but artis­ti­cal­ly done.

The final part of our Concept Design deliv­er­ables, to help the Client and Contractor visualise things was to visualise our interior design and graphics ideas and direc­tions. So we took our CAD GA floor plan and modelled that up in 3D, adding our proposed materials, finishes and styles of furniture and lighting, setting the mood and look and feel that we proposed the Contractor and Client followed during the build, fit out, sourcing and final styling phase. Within the CGIs, we also included proposals for styles of chalk writing and creative brand graphics.

In this CGI view, we visu­alised a gorgeous mix of green, white and black marble topped tables encircled with an antique brass trim. With an old school black board with our hand-painted graphics turning day to night and giving the option of different creative brand messages.

Now complete, the Concept Design Tool Kit was delivered to the Client and Contractor for them to take forward. The Client handled their own sourcing and pro­cure­ment and directed the build, dec­o­ra­tive scheme and final instal­la­tion.