An inventive, pro­fes­sion­al brand identity for BloomBudd LLP, a boutique family practice spe­cial­is­ing in complex marital sep­a­ra­tions. 

Founded by Zoë Bloom and Hannah Budd, BloomBudd is a new boutique firm char­ac­terised by its deter­mi­na­tion to put clients back in control of their lives, advised and assisted by solic­i­tors who listen. 

We created a complete brand pack for BloomBudd, which included every­thing from the logo and website to its business cards, let­ter­heads and social media col­lat­er­al, and perfectly reflects the energy of the firm and its lawyers.

Chris Trotman, Creative Director at Run for the Hills, comments, “We were approached by Zoë and Hannah to create the brand identity and website for BloomBudd, their new family law practice. The team at BloomBudd is a fresh, energetic and deter­mined bunch, so we knew we wanted to take a different approach from the sea of typical law websites we saw during our research. Zoë and Hannah are both friendly and down-to-earth, and standard legal branding can feel stuffy, corporate and full of jargon. The look we have created for BloomBudd is much more approach­able and human. A breath of fresh air. Upon landing on the new website or encoun­ter­ing any of the branded printed materials, clients will imme­di­ate­ly feel calm and reassured.”

We encour­aged BloomBudd to adopt a floral theme which is tailored to the brand and echoes the firm’s name. It is used across all the brand assets, and is inspired by artist Llewellyn Skye’s effer­ves­cent and expres­sive abstract oil flower paintings which are created by building up layers of light and dark paint. The design team have ref­er­enced Skye’s paintings but paired the look back to create a softer and calmer identity that feels fluid and in keeping with a legal firm. The vaguely floral graphic was designed digitally but maintains a hand-created look to ensure that it feels organic and authentic. Despite it not being a generic flower shape, is still evocative of change and trans­for­ma­tion through its use of abstract petal shapes and soft colour.

The project’s lead designer, Rebecca Webb, created an elegant, bespoke logotype, sophis­ti­cat­ed but with little serif quirks to add per­son­al­i­ty to the brand. And a lozenge-shaped logomark that can be used as a stamp or embossed on print materials for a more luxe finish. The two brand colours, yellow and navy, were chosen to com­ple­ment each other. Navy feels safe and famil­iar­ly corporate whereas yellow feels warm and fresh without being over­pow­er­ing or chal­leng­ing. 

The perfect balance of floral and grungy to create a calm and con­sid­ered identity. For the more serious documents, such as the letters of engage­ment, the floral graphic is used as a border to ensure a pro­fes­sion­al appear­ance. The visual language was developed into an animation for BloomBudd’s website homepage to further emphasise the feeling of movement and trans­for­ma­tion.  On the site, the flower appears to redevelop its colour – a nod to the idea of claiming your life back after divorce.