An inventive, professional brand identity for BloomBudd LLP, a boutique family practice specialising in complex marital separations.
Founded by Zoë Bloom and Hannah Budd, BloomBudd is a new boutique firm characterised by its determination to put clients back in control of their lives, advised and assisted by solicitors who listen.
We created a complete brand pack for BloomBudd, which included everything from the logo and website to its business cards, letterheads and social media collateral, and perfectly reflects the energy of the firm and its lawyers.
Chris Trotman, Creative Director at Run for the Hills, comments, “We were approached by Zoë and Hannah to create the brand identity and website for BloomBudd, their new family law practice. The team at BloomBudd is a fresh, energetic and determined bunch, so we knew we wanted to take a different approach from the sea of typical law websites we saw during our research. Zoë and Hannah are both friendly and down-to-earth, and standard legal branding can feel stuffy, corporate and full of jargon. The look we have created for BloomBudd is much more approachable and human. A breath of fresh air. Upon landing on the new website or encountering any of the branded printed materials, clients will immediately feel calm and reassured.”
We encouraged BloomBudd to adopt a floral theme which is tailored to the brand and echoes the firm’s name. It is used across all the brand assets, and is inspired by artist Llewellyn Skye’s effervescent and expressive abstract oil flower paintings which are created by building up layers of light and dark paint. The design team have referenced Skye’s paintings but paired the look back to create a softer and calmer identity that feels fluid and in keeping with a legal firm. The vaguely floral graphic was designed digitally but maintains a hand-created look to ensure that it feels organic and authentic. Despite it not being a generic flower shape, is still evocative of change and transformation through its use of abstract petal shapes and soft colour.
The project’s lead designer, Rebecca Webb, created an elegant, bespoke logotype, sophisticated but with little serif quirks to add personality to the brand. And a lozenge-shaped logomark that can be used as a stamp or embossed on print materials for a more luxe finish. The two brand colours, yellow and navy, were chosen to complement each other. Navy feels safe and familiarly corporate whereas yellow feels warm and fresh without being overpowering or challenging.
The perfect balance of floral and grungy to create a calm and considered identity. For the more serious documents, such as the letters of engagement, the floral graphic is used as a border to ensure a professional appearance. The visual language was developed into an animation for BloomBudd’s website homepage to further emphasise the feeling of movement and transformation. On the site, the flower appears to redevelop its colour – a nod to the idea of claiming your life back after divorce.
Zoe Bloom, Founding Partner, comments, “Traditionally, branding for law firms is designed to appeal to a very broad range of people. Which isn’t our goal. We are very sure about the identity of our clients and we wanted to develop something which would make them feel comfortable and safe.
Divorce is a horrible process and clients need to feel protected by the people representing them. During lockdown, with less personal interaction, it was important that the branding sent that message.
Chris, Rebecca and the team have been outstanding. We put all our trust in them to develop the theme and are thrilled with the work. They managed to articulate our vision for BloomBudd LLP in a way we absolutely couldn’t. They did exactly what they said they were going to do, when they said they would do it and continue to be responsive to our changing needs.”
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