We have been working with Multi award-winning Street Food Pioneers Dabbawal for a number of years now, but recently we’ve been helping them refresh their brand. Winners of the British Curry Awards for multiple years, Dabbawal have two popular restaurants in Newcastle. One in Highbridge, in the heart of the city, and the second in the leafy suburb of Jesmond.
Inspired by the famous Dabbawala lunch delivery men of Indian cities, they created their urban kitchen concept long before the craze for street food hit the UK. And they’re still breaking the mould, serving up unique dishes derived from traditional street favourites, in busy kitchens which buzz with conversation and comings and goings – just like home.
More a brand ‘evolution’ than a rebrand, we started by developing a bold new colour palette, also refreshing the core logo.
But to keep Dabbawal at the cutting edge, not just one logo, but a set of logos. And rather than one business card, we created a range of them. Different colours and styles, yet clearly from the same brand family.
We also created a suite of assets including press ads, in venue graphics and a complete website overhaul.
We love getting arty, particularly when you have a brand that is brave enough to run with some of the crazy ideas and designs our team came up with. We created a collection of custom art created specifically for Dabbawal, featuring new takes on some of the brand’s best-loved motifs; full of bengali tigers and elephants, Indian mash up montages and cheeky Dabbawalas. Also lots of pieces featuring the true heroes of Dabbawal – the chefs.
We have also been collaborating with the team at Dabbawal to inject some fresh magic into the restaurant interiors in Jesmond (and soon Highbridge too). Adding some tactile extra decorative paint and wallpaper layers in rich neutrals and spice tones, softened with vintage accessories, hanging plants and gorgeously reflective mirrors bouncing new light around the space. We’ve also designed and installed some ultra comfortable new banquette seating, creating extra special booths and group-dining spots around the venue, to enjoy the collection of custom art created specifically for Dabbawal. Jesmond is already a wonderfully welcoming, much-loved neighbourhood restaurant, and we hope the customers feel the extra love being injected into the space. The new look and feel is fresh and inspiring, designed to harmonise beautifully with the new evolved branding.
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