We have been working with Multi award-winning Street Food Pioneers Dabbawal for a number of years now, but recently we’ve been helping them refresh their brand. Winners of the British Curry Awards for multiple years, Dabbawal have two popular restau­rants in Newcastle. One in Highbridge, in the heart of the city, and the second in the leafy suburb of Jesmond.

Inspired by the famous Dabbawala lunch delivery men of Indian cities, they created their urban kitchen concept long before the craze for street food hit the UK. And they’re still breaking the mould, serving up unique dishes derived from tra­di­tion­al street favourites, in busy kitchens which buzz with con­ver­sa­tion and comings and goings – just like home.

More a brand ‘evolution’ than a rebrand, we started by devel­op­ing a bold new colour palette, also refresh­ing the core logo.

But to keep Dabbawal at the cutting edge, not just one logo, but a set of logos. And rather than one business card, we created a range of them. Different colours and styles, yet clearly from the same brand family.

We also created a suite of assets including press ads, in venue graphics and a complete website overhaul.

We love getting arty, par­tic­u­lar­ly when you have a brand that is brave enough to run with some of the crazy ideas and designs our team came up with. We created a col­lec­tion of custom art created specif­i­cal­ly for Dabbawal, featuring new takes on some of the brand’s best-loved motifs; full of bengali tigers and elephants, Indian mash up montages and cheeky Dabbawalas. Also lots of pieces featuring the true heroes of Dabbawal — the chefs.