Island Poké’s larger second venue, in Broadgate Circle next to Liverpool Street station is a more grown up version of their Kingly Street original. Ideally located to catch the busy lunch footfall of hungry city workers eager for some Hawaiian Sushi delights.

A beach vibe, but pared back to suit our monochromatic new branding. Black and white palm trees decorating the windows, backlit with warm lighting to replicate early morning rays and mellow sundowns. Lush planting, reeding, wicker and criss-crossed benches and seating for kicking back and tucking in. Bringing over the signature fish scale tiles from Kingly Street but otherwise creating a brand new interior design concept for Island Poke’s newest outpost.

To catch the eye of wandering sushi fans and the after work drinking crowd, we designed a rotating light box winking its way from day through night.

Tasked with evolving Island Poké’s brand, we proposed a bold monochromatic theme, using vintage photography to create an atmospheric backdrop, allowing their vibrant, fresh colour palette to really pop. In a sea of multi-coloured Pokes across the city, IP stands out from the crowd. Unexpectedly B&W. And all the more cool for it.