A beach vibe, but pared back to suit our monochromatic new branding. Black and white palm trees decorating the windows, backlit with warm lighting to replicate early morning rays and mellow sundowns. Lush planting, reeding, wicker and criss-crossed benches and seating for kicking back and tucking in. Bringing over the signature fish scale tiles from Kingly Street but otherwise creating a brand new interior design concept for Island Poke’s newest outpost.
Tasked with evolving Island Poké’s brand, we proposed a bold monochromatic theme, using vintage photography to create an atmospheric backdrop, allowing their vibrant, fresh colour palette to really pop. In a sea of multi-coloured Pokes across the city, IP stands out from the crowd. Unexpectedly B&W. And all the more cool for it.
For the exterior we opted for a laid back look, with dining set ups and lower slung recliners and easy chairs for a spot of lounging and drinks during the evenings. Leather deck chairs, cane and wicker, surrounded by dense planting for an extra sense of island life. With festoons to sparkle at night.
Our materials palette included an urban mix of concrete, blackened steel, artisan tiling and cool black and white graphics set behind antiqued brass. Tropicana fronds and island life references were layered, on upholstery, custom wallpaper designs and real planting. Signature Island Poke swings were added to the windows for customers waiting in line or enjoying a pit-stop-fast bite to eat.
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