We were appointed to design an immersive cigar sampling and retail space for historic tobacconists James J. Fox within the hallowed halls of Harrods, London. Tucked beside the World of Wine and Spirits, the new concession is designed to be both a luxurious retail destination and a sanctuary for serious cigar lovers.

Our concept features a premium lounge space for in-store sampling — an indulgent yet refined setting for cigar connoisseurs to unwind, taste, and talk shop. The scheme centres around a plush curtained-off VIP zone offering a heightened level of privacy and comfort. With an opulent, moody palette, warm lighting and tactile finishes, the design evokes quiet sophistication and old-school ritual with a contemporary edge.

‍Alongside the retail display, we designed a run of custom humidified lockers for returning clientele to safely store their prized collection between visits — a thoughtful service for Harrods’ discerning visitors and an opportunity to encourage return visits.

The concept visuals were underpinned by our complete technical design pack: CAD space plans, detailed elevations and construction sections, carefully considered to balance aesthetics with function. Every detail — from lighting levels to customer flow — was fine-tuned to elevate the luxury experience while supporting the operational needs of the concession.

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