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Playing with fire

Let’s take a journey back to the way things used to be. To heritage Indian comfort food expertly prepared with fire and smoke…

Khai Khai was slowly cooked over a year and half. Not helped by Covid 19. A great project for us, with both our creative teams working hand in hand, creating the brand and the interiors simultaneously. The extra time in the development allowed us to really pour love and attention into every touch point. For the brand, we develop a language full of hand-crafted illustrations and smokey textures. A body of original one-off art pieces to adorn the walls of the restaurant.

Our gorgeously dark and moody bar design for Khai Khai, crafted from antiqued mesh and metal, decorated with burnished studded details. Softly lit from within. With a deep, dark green marble top counter, flanked by leather and antique brass bar stools, finished with a stylish strap detail. The bar is presided over by two of our favourite light features, the Smoke Play tube light and blackened steel light box in the window.

Magic and memories

Using some of the patterns and textures we created for the brand, we designed a series of artworks to be displayed throughout Khai Khai’s two floors. A body of work, full of charcoal and smoke, that compliments the cuisine – legendary dishes prepared over hot stones, coals, wood fires in the revolutionary josper or the age-old tandoor oven.

We wanted to add some magic and drama to the interiors, including a corridor flanked with an enormous framed artwork that sits on a bespoke wallpaper opposite some circus style convex and concave mirrors. And a red neon sign with Khai Khai’s ‘Smoke Play’ tagline sits in a theatrical village scene from which coloured smoke is periodically flooded. To make sure that every guest’s visit to Khai Khai is full of memories.