After the success of The Able Butcher, The Hilton Hotel Group approached us again to refresh OXBO — one of their restau­rant concepts.

Reminiscent of a time where the ox worked the land and the craft of husbandry that created plenty, OXBO is a cel­e­bra­tion of nature and its resources. Farming mindfully and respect­ing the envi­ron­ment that surrounds us is at the heart and soul of OXBO. Honouring quality produce, authentic flavours and cel­e­brat­ing the seasons whilst showing an appre­ci­a­tion and joy for food with every plate. The coming together of friends and families evoking a warmth asso­ci­at­ed with all the comforts of home.

We started with creating the brand values and the identity, before launching into the concept design of what the actual restau­rant looks like, including the first instal­la­tion of OXBO in Hilton Reading.