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Bound By Nature

After the success of The Able Butcher, The Hilton Hotel Group approached us again to refresh OXBO — one of their restau­rant concepts.

Reminiscent of a time where the ox worked the land and the craft of husbandry that created plenty, OXBO is a cel­e­bra­tion of nature and its resources. Farming mindfully and respect­ing the envi­ron­ment that surrounds us is at the heart and soul of OXBO. Honouring quality produce, authentic flavours and cel­e­brat­ing the seasons whilst showing an appre­ci­a­tion and joy for food with every plate. The coming together of friends and families evoking a warmth asso­ci­at­ed with all the comforts of home.

We started with creating the brand values and the identity, before launching into the concept design of what the actual restau­rant looks like, including the first instal­la­tion of OXBO in Hilton Reading.

oxbo reading, business cards
oxbo reading, mission statement
oxbo reading, coasters
oxbo reading, stationary
oxbo reading, web banner
oxbo reading, web banner
oxbo reading, menus
oxbo reading, flyer
oxbo reading, flyer
oxbo reading, flyer
oxbo reading, flyer
oxbo reading, flyer
oxbo reading, loyalty cards

Concept CGI Renders

oxbo reading, cgi, render
oxbo reading, cgi, render

Finished Photography

Services used

Brand Positioning
Brand Statement
Core Brand Values
Tone Of Voice

Brand Identity
Logo Rules
Colour Palette

Brand Visual Language
Printed materials

Signage & Wayfinding
In Venue signage and graphics

Interior Design
Interior Concept
Space Planning
FF&E Sourcing