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Welcome to Austin, Texas

Red Dog is an American Barbecue restau­rant brand in the UK which takes culinary inspi­ra­tion from the deep south, spe­cial­is­ing in slow roast cuts of meat over fire pits utilising a tra­di­tion­al smokers, in order to recreate the authentic cooking process.

Tasked with re-designing their website to reflect the brand’s values, and conveying the dark smoky atmos­phere of eating true American barbecue, we created a new look that trans­ports the website visitors to Red dog’s unique Universe.

home page web design brand evolution
Web design brand evolution bbq
brand evolution logo

A Step Back In Time

The design inspi­ra­tion for this project came from early 1900’s, taking cues from news­pa­pers, adver­tis­ing and signage from this period in American history, par­tic­u­lar­ly the Prohibition Era. We evolved Red Dog’s brand, creating graphic assets to support the brand’s new look. This included a mys­te­ri­ous dog mascot to be used as a badge or as a secondary logo, paired with vintage typog­ra­phy as well as creating a humor­ous­ly menacing illus­tra­tion for their legendary Hot Wings Challenge.

Read all about it

Both the food and drinks menu were designed like a vintage newspaper, including dec­o­ra­tive details and different font lock ups. Designed strate­gi­cal­ly to be fully respon­sive without com­pro­mis­ing the aesthetic.

Red Dog Design Web
Brand Evolution Web design

Vintage maps

We love creating maps here at Run For The Hills, and we’re super proud of the hand drawn maps we designed for each restau­rant location.

Check the site out over here:

Services Used

Web Design

After Effects
Motion Graphics