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Welcome to Austin, Texas

Red Dog is an American Barbecue restaurant brand in the UK which takes culinary inspiration from the deep south, specialising in slow roast cuts of meat over fire pits utilising a traditional smokers, in order to recreate the authentic cooking process.

Tasked with re-designing their website to reflect the brand’s values, and conveying the dark smoky atmosphere of eating true American barbecue, we created a new look that transports the website visitors to Red dog’s unique Universe.

home page web design brand evolution
Web design brand evolution bbq
brand evolution logo

A Step Back In Time

The design inspiration for this project came from early 1900’s, taking cues from newspapers, advertising and signage from this period in American history, particularly the Prohibition Era. We evolved Red Dog’s brand, creating graphic assets to support the brand’s new look. This included a mysterious dog mascot to be used as a badge or as a secondary logo, paired with vintage typography as well as creating a humorously menacing illustration for their legendary Hot Wings Challenge.

Read all about it

Both the food and drinks menu were designed like a vintage newspaper, including decorative details and different font lock ups. Designed strategically to be fully responsive without compromising the aesthetic.

Red Dog Design Web
Brand Evolution Web design

Vintage maps

We love creating maps here at Run For The Hills, and we’re super proud of the hand drawn maps we designed for each restaurant location.

Check the site out over here:

Services Used

Web Design

After Effects
Motion Graphics