Temper, a restaurant group with venues across London, is a whole-animal barbecue concept with serious attitude. Over six months, our branding team collaborated closely with founders Neil Rankin and Sam Lee to craft a bold, distinctive brand identity.

We set out to create a typographic style that felt raw and rebellious — a little off-kilter — incorporating etched illustrations and charcoal textures. This visual language became the cornerstone of the brand, rooted in distressed and burnt effects, playful use of positive and negative space, and striking, artful cropping of textured backgrounds. The typography, while carefully designed, was made to feel unstructured — establishing a strong and unconventional tone of voice that defines the new identity.

For each of the three restaurants, we developed a unique typographic application, rolled out across digital, signage, menus and flyers. Printed on recycled craft papers, the physical menus were intentionally asymmetrical — reflecting the brand’s spontaneity and allowing the in-house team to tweak them easily as dishes change.

The real jewel in the rebrand is the scratchy, inky new website, inspired by the fire pit at the heart of Temper’s kitchen. We devised animated retro television sets and record players as playful navigation tools, set against a backdrop of charcoal textures and bold design elements. Stop-frame animations add extra attitude and energy throughout. Rankin’s tattooed arm makes a bold cameo in the full screen home page animation, bringing the brand to life through quirky, kinetic graphics. The site celebrates the full Temper team and shines a light on the restaurant’s brilliant suppliers.

To launch the new branding, we staged a mash-up style Instagram takeover — flooding Temper’s feed with insta-squares packed with new creations, bold illustrations and branded assets, all shot through with lashings of personality and Temper cool.