Wholesome Junkies has been delivering vibrant, indulgent vegan comfort food across Manchester since 2019, serving everything from Korean tofu poppers and mac‑n‑cheese to “chilli cheese” burgers and Sunday roasts. Known for its pop‑up festival presence and now settled in the Northern Quarter’s Hinterland Bar, the brand needed a visual refresh that would mirror its bold, no‑compromise take on "vegan junk food".

We created a dynamic new brand identity that reflects Wholesome Junkies’ spirited menu and social energy: a playful logotype, punchy veggie-centric illustrations, and a colour palette echoing their quirky, flavoursome cuisine. The identity extends naturally across menus, signage, digital platforms, and packaging — mirroring the brand’s authenticity and vibrancy.

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