Louie’s Hot Chicken is the sister brand of Red Dog, serving fried chicken doused in a sauce spiced with cayenne pepper and brown sugar — a spe­cial­i­ty of Nashville.

We were tasked with refresh­ing the brand and re-designing their website to reflect it’s authentic American. Taking inspi­ra­tion from American Football and Baseball team mascots, we created a classic, bold logotype and chicken motif. The colour palette and illus­tra­tions (by Kate Philipson) follow the same con­tem­po­rary fast-casual US aesthetic and add character to the brand identity.

Branding
Illustration
Web Design

After Effects
Motion Graphics
Packaging