We are super excited to have just wrapped on the design of a cool new restau­rant in our own hood.Mắm is a Vietnamese bar and restau­rant on the hip All Saints Road, a hip and a skip from Portobello Road.

Mắm is an inno­v­a­tive new Vietnamese Barbeque concept from the talented team behind Salvation in Noodles (SIN). And we were com­mis­sioned not just to dream up the interior look and feel, but also tasked with designing the entire visual identity of the F&B brand. From the main signage and menu box to the table menus and layer upon layer of hand-crafted in-venue graphics, art and wayfind­ing.

The street entrance space boasts a sleek concrete sit-at-bar serving cocktails and a full range of wines and spirits. Adding a welcome new place for W11 bar hoppers to prop.

The front area of the bar has a can-we-sit-there circular table for groups to enjoy cocktails and watch the world go by through the large picture window onto the street. The round table has a full sized banana tree rising up through the centre. The main bar space also has lots of cozy and intimate booths for dining. 

The back dining room is quite literally bathed in light. So much so, that our design called for the addition of softly draped ceiling fabrics to diffuse the light and sunshine. The space is beau­ti­ful­ly airy and has a flexible selection of dining table for­ma­tions to accom­mo­date groups, sunday brunchers, couples and families. 

We developed a range of original illus­tra­tions for the Mắm brand and then fell in love with the idea of using them to create a bespoke wall mural for the dining room. Once the wallpaper was in situ, we decided to add an extra 3D twist, by layering some framed screen prints, which morphed in and out of the mural design. Each framed art piece was created espe­cial­ly for Mắm’s inaugural venue.

We never neglect the design of the powder room and had lots of fun creating gor­geous­ly moody and insta­gram­ma­ble bathrooms. With botanical prints on the walls and atmos­pher­ic, low level lighting.