Flat Iron — the home of remarkable steak for everyone — approached us to design one of the much-loved brand’s new venues in Hammersmith. It was such fun to put our spin on a Flat Iron restaurant. Our interior design is designed to complement the backdrop of inspired creative planting, amazing free popcorn and post-meal ice cream which Flat Iron has become famous for.
Hammersmith’s name dates from 1294: from ‘Hammer’, ‘Smithy’ and ‘Forge’ and Ironmaster William Turner created a thriving foundries industry in the 1800s. We used this as our concept inspiration for Flat Iron’s new venue in Hammersmith, infusing our design scheme with details tying nicely back to the area’s rich blacksmith history and folklore.
Our design scheme also integrates many of Flat Iron’s signature interior design DNA, including their iconic deconstructed awning, exposed copper piping and vintage inspired tiling, as well as seeking to reveal raw wall and ceiling finishes within the venue.
Carrying on the Flat Iron tradition, we have looked to design a warm, welcoming space full of textural panelling, interesting finishes and salvaged vintage accessories, the perfect spot for atmospheric friends and family gatherings.
Please find out more here https://runforthehills.com/portfolio/flat-iron-hammersmith/
