Brighton Pizzeria

26th October 2016/0/0

We have just completed our design work on the refur­bish­ment and rebrand­ing of an inno­v­a­tive Pizzeria in Brighton. Purezza is a Vegan restau­rant, well known for its utterly delicious pizzas (which converted even our most car­niv­o­rous of designers on an early site visit). The clients came to us with a brief to create a new brand identity and interior look and feel which would match up to the quality of their cooking, and the intro­duc­tion of a new coffee bar within the space.

We started by immersing ourselves in the raw food scene and played with a number of different creative routes for the identity, some more urban and edgy than others, but all very much infused with our trademark Run For The Hills hand crafted feel.  Not simply about designing a new logo, we devised multiple ways to infuse the brand in creative ways through­out the space. Creative decals and illus­tra­tions on the shopfront glazing, beau­ti­ful­ly illus­trat­ed wall murals within and concepts for uniform design, wayfind­ing and menus. All of which have been hand drawn by our in-house team of graphic designers and illus­tra­tors.

The builders are in and the Clients are over­see­ing the works. We can’t wait to see how it all turns out when we pop back at the end to do our final styling. Watch this space for the full case study, in the mean time, here’s a snapshot from our concept pre­sen­ta­tion…